Pay Per Click marketing (PPC) is an important tool for local businesses when it’s done correctly. When it’s done incorrectly it will eat through your marketing budget before you can say “where did my money go.” Furthermore, because the possibility to lose a lot of money exists (only if you don’t know what you’re doing) companies often get scared and timid with PPC. This is a mistake. PPC is a game for the bold, because it rewards competent boldness with a lot of high quality traffic and lower click costs than your competition.
J Rhoades Consulting PPC Campaigns typically start with Google’s Adwords program. It’s the starting point for PPC because Google gets the vast majority of search traffic and the PPC system is more advanced. Once we gather the appropriate data from the Adwords campaign we can port the campaign over to Yahoo and MSN…even Facebook if we want to.
How PPC Works:
You make some ads that you want Google to display. Then you tell Google when to show those ads (typically based off of what words they type into the search engine). Then you tell Google how much money you’re willing to pay them every time someone clicks on your ad. Then when someone types in one of the phrases you bid on, Google decides what ads to show and what order to put them in. If one of the ads gets clicked the advertiser pays Google up to (but never more than) what they agreed to.
Some of The Many Benefits Of PPC
- Complete Budget Control: You can increase your budget when you need to get more business and you can decrease your budget to slow down your new client aquisition. If you have a seasonal business. You can pause your campaigns for the months that nobody is searching for your type of business. Try doing that with a yellow page directory.
- Fine Tune Your Marketing Message: One of the most beneficial aspects of PPC is the ability to split-test your ads. You can make any number of different ads and run them against each other to see which ad gets more clicks over time. This way, instead of guessing what marketing messages will be best received by your potential clients, you can run some tests and find out for certain what your clients will respond to. Then you can take that info and apply it across all of your other marketing channels as well. Good PPC makes all of your other marketing efforts more effective too.
- Fast Traffic – We can make a campaign now and literally be getting traffic in 15 minutes.
- Geographical Targeting – PPC allows you to very accurately reach your target audience. We can literally draw a picture on a map of where you want your ads to show.
The (Relatively Few) Drawbacks of PPC:
- It costs money
- Unless you’re good at it, you’re paying too much to Google.
PPC is a good idea and your business should probably be using it. Contact J Rhoades Consulting today to discuss how Pay Per Click Marketing can help your business.