PPC

Pay Per Click Marketing (PPC) – PPC is buying small ads that are displayed on search engines when someone types in one of your keywords.  You pay only when someone clicks on your advertisement and comes to your site.  Price can range from a few pennies per click to a few dollars per click depending on what is standard for the market.

Why we use PPC marketing:

• The traffic flow can be controlled to stay within any budget
• If you can compete in the marketplace, the traffic is almost instantaneous, which allows for fast testing to determine the most profitable keywords and marketing messages.  This information helps the efficiency of our other traffic generation strategies.
• It is possible to completely control the geographic area in which you want to display your ads.
• If it’s profitable in Google, it can easily be expanded to the other main search engines (Yahoo and MSN) to double your exposure.  Any profits can be used to fund the rest of the Internet marketing process.  The investment can pay for itself faster.