75% of users do not view the second page of search results.
It’s common sense. People (a lot of people) are looking for your type of business online every day. If your business is toward the top of the list when they do their search, then you have a chance at getting that business. If you’re not on the list, they’re going to pick someone else. SEO gets you a shot at getting that client.
70% of people trust an online review as much as a referral from a friend or family member.
Harsh Truth: Most of your clients don’t know enough about your business to make an educated decision. They’re lost and looking for shortcuts to help them make a choice. The best way to make it easy to choose your business is by showing them positive reviews on third party sites like Google and Yelp. The fact that other people have used your company and had good experiences makes them trust you. Reputation Marketing turns prospects into clients.
Intelligent, thoughtful contributions to the process of ramping up my business. I was surprised that there was so much to learn!
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