I don’t have a website yet. Is that a problem?
No worries. If you don’t have a website – we can get you set up with one. It can be a super-fancy custom designed and coded site with a complex database driven backend, or it can be super-cheap and based off of a template that looks great and does exactly what you need…but it’s not 100% custom. We will do whatever is appropriate for your budget, your needs, and the expectations of your clientele.
I already have a website. Is that an issue?
Wonderful. Most of our clients already have websites…they’re just not getting any traffic or making any money until we do our Search Engine Optimization. Before we even reach an agreement, we’ll look over your site and make sure that it can be optimized and that we can work with it. Some sites are coded in ways that simple can’t be optimized well. If your site falls in that category, we will tell you and explain what’s needed to fix it. But don’t worry about that now – 90% of all the sites we see are completely fine and able to be optimized.
How much does it cost?
The cost depends on the level of competition. Some markets are hugely competitive online (which makes beating the competition more fun for us and typically more profitable for you) so it costs more to do a thorough optimization job. Some markets don’t have a lot of competent competitors yet…so we can do those for less. Ultimately you should look at the cost through the lens of how many jobs/clients does your site need to generate before your internet marketing and SEO campaign begins to pay for itself. Most of the time it doesn’t need to generate many clients at all before it becomes a hugely profitable marketing activity.
How long does it take?
SEO typically takes a few months to get really impressive rankings. We’ve been able to get good rankings in the past in as little as a few weeks, but that’s not normal. 4-6 months is normal. PPC is fast. We can set up a campaign and be getting traffic within as little as 15 minutes after launching it. Social Media campaigns are in the middle. It can be as fast as a few hours before they get ranked…it can take a few days or weeks for them to generate any significant traffic.
How do I know it will work?
It’s always worked in the past and we know what the search engines consider important. So ranking for good keywords fairly simple for us. It takes a lot of work, but it’s fairly straight forward cause and effect. We just make your site seem more important for specific phrases than your competitors’ pages, and Google ranks you higher because it wants the best at the top.
How do I know it is working?
At first you won’t see any evidence at all that the SEO is doing much. Running some DEEP ranking reports will show your site pages getting indexed and rapidly climbing out of the depths, but really…page 2 and 3 are about the same as page 10 as far as traffic goes. You’re not going to get any traffic from the SEO campaign until we break the first page. Then you’ll start seeing more traffic from those specific keywords in your analytics reports and more leads or sales. PPC and Social Media will show up in your analytics reporting so you can see that those are having an effect right away.