This is how I describe to my friends and family what I do.
I make websites make money.
I used to go into more detail, but their eyes just glaze over after a bit and then it’s just like talking to myself. It’s a pleasant way to pass the time…but doesn’t accomplish much.
So now, I just keep my explanation to the absolute basics. When they want more info this is what I say:
“I make websites into systems that convert visitors into paying clients.”
