You probably already have a website.  It may even look good.  So why would you hire someone to work on it after it’s done?

Two reasons: no one knows it’s there, and it’s not making any money.

For just a moment, think of Google as the Yellow Pages.  If you are looking for a restaurant, you open up to the R’s and you can find hundreds.  Now let’s equate that to the Internet.  There are thousands and hundreds of thousands of lawyers, general contractors, chiropractors, etc. It is vast.  Research shows that when most people do a search they only look at the first page.  If your website isn’t in those top spots, then the vast majority of people don’t know you exist.

Your website can’t make you money if people can’t find it.

So how do you test whether or not people can find you?  Break your business down to its basic concepts.  What does your business do?  Where are you located?  Now type these generalities about your business into Google, for instance – “Roofing Contractor in Maple Grove.”  If you cannot see your site on the first page, or if you cannot find it at all, then you don’t exist on the Internet.  If people can only get to your site by typing in its exact name, then they would have needed another piece of advertising to get them there.  That’s not using the Internet as an asset.  Instead it’s sapping your other marketing assets and is a liability.

Next, when people get to your site does it persuade them to become your client?  Does your website make people know, like, and trust you?  Does it establish you as a leading expert in your field?  Does it offer a clear, attractive, and easy path towards becoming your client? For most websites the answer to all of the above questions is “no.” This is tragic.  Your website is a potentially huge asset.  If it’s not productive then it does you no good and may as well not exist.

Internet marketing is not about just making a website.  It’s not about making a website that looks good.  It is about making a website visible and profitable.  This is what we offer to you with our consulting services.  Whether you have a website already or not, we can help you get found and get clients from the internet.

Contact J Rhoades Consulting today to get started.